Our Editorial Team

Saba Fakhr

Healthcare Content Writer

• MSc, Biotechnology
• HubSpot Content Marketing Certification
• 5+ years in healthcare writing

Saba Fakhr is a Healthcare Content Writer with more than five years of professional writing experience, including healthcare and medical content. As a freelance writer, she works with private GP clinics, individual doctors and healthcare professionals, creating service pages, medical articles and blogs, patient-focused FAQs and educational content.

Saba’s work is research-led. She takes care to understand a topic properly before writing about it and to identify the questions patients and general readers genuinely want answered. Her aim is to make complex healthcare information accessible without oversimplifying it, keeping the medical context accurate while using clear, natural language.

She holds an MSc in Biotechnology, which provides a scientific grounding for her work with healthcare material. Saba has also completed formal training in keyword research, search intent and content structure, and holds a HubSpot Content Marketing Certification. These skills help her organise well-researched information clearly and make it easier for readers to find and understand.

She contributes to the editorial team as an author, bringing her experience in healthcare writing and content research to patient-focused content.

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Onaiza Mumtaz

Medical Writer

• Doctor of Physical Therapy (DPT)
• Pelvic health physiotherapy
• Published researcher

Onaiza Mumtaz is a physiotherapist, published researcher and healthcare data analyst specialising in clear, evidence-based healthcare communication. She holds a Doctor of Physical Therapy (DPT) degree with a specialisation in pelvic health physiotherapy and has clinical experience across major healthcare settings. Her research has explored non-pharmacological exercise protocols for sleep disorders.

With a foundation in clinical practice, pelvic rehabilitation, research and healthcare data analytics, Onaiza takes a multidisciplinary approach to health communication. She combines clinical knowledge with evidence-based research, search intent strategy, SQL and health metrics to translate complex medical information into clear, accessible content for patients and healthcare professionals.

As a freelance medical writer and editorial contributor, she works with private clinics, clinicians and healthcare organisations to develop service pages, evidence-based health articles, patient FAQs and educational content. Her goal is to bridge the gap between clinical expertise and patient understanding while helping healthcare organisations communicate their services accurately, credibly and effectively.

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Adeen Shahid

Medical Writer

• Qualified physiotherapist
• Orthopaedic manual therapist
• 5 years in medical writing

Adeen Shahid is a medical writer with five years of experience creating evidence-based, well-researched, accessible and patient-centred healthcare content. Adeen’s background as a qualified physiotherapist (orthopaedic manual therapist) provides the clinical foundation for her writing.

Adeen has written across a range of healthcare niches, including general medical practice, medical aesthetics, women’s health, children’s health and diagnostics. She has worked with clinics and healthcare professionals across the UK, creating patient-focused content that combines medical accuracy with clear communication.

Whether writing a landing page, medical article or FAQ, her approach starts with research. She uses trusted medical databases, including PubMed and the Cochrane Library, to find relevant studies and clinical evidence, then explains the key findings in clear, straightforward language. Her own research includes studies on the prevalence of anterior knee pain among housewives in Lahore and physiotherapy interventions for Ehlers-Danlos syndrome. This experience has strengthened her ability to assess medical literature, understand research findings and communicate evidence accurately.

Understanding the importance of content’s visibility, Adeen combines patient-centred writing with SEO and search intent. She structures her writing around the questions patients are actively searching for while keeping the language natural and easy to understand. Her research and writing strategies help content stay visible while educating the people it is written for.

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